I was on an OPS (other people’s stages). It was Elena Cardone’s 10X Ladies event, where I spoke on a physical stage in front of an audience of about 1,000 people.
I was on an OWN (my own stage). It was my own stage in Denver, Colorado, which was a 10x Stages Workshop, where people paid 3-5k to attend. This was another physical stage in front of an audience of about 180 people or so. Not a huge crowd but a powerful stage. (Side note: the size of your stage does not need to be thousands to be effective.
I rested and prepared for the next upcoming stages.
I was on digital OPS (Other people’s stages). On this particular day, I did a webinar at Grant Cardone's studio where I taught in-depth on the topic of How to Conduct Webinars. This was a powerful digital stage with an audience of several thousand people.
I was on another one of my OWN stages, which was The Great American Speak Off, season two in Miami, where we had a few hundred people in attendance. And it was what we call a free or low-ticket event. People either came for free or they upgraded the ticket for some additional value and paid $197 to be a VIP attendee. This was an in-person workshop, and we had between 150-170 in attendance.
The Results of One Week Using Stages
You might look at this week and not see much. But there is so much here that I don’t want you to miss. Let’s go back to August 10th when I did the webinar in Grant Cardone’s studio. Just shy of 20k people registered for this event but only about 4,000 of them showed up. That may seem like a disappointment but it’s not at all. You’re never going to get 100% to show up for your events. But what I did have coming off that webinar event, was the registration emails of all 18-20k people.
When I heard Russell Brunson talk about how an active email on your email list should be worth $1 to $3 a month, it blew my mind. According to his numbers, that means 10,000 active emails would be worth $10,000 to $30,000 a month! Of course, this depends on your product and how effectively you're using your email list, but if done right, utilizing your email list can be a total game changer for your company. Another thing about email that you should remember is that you can be stripped of your social media, but you can never be stripped of your email list. Your email list is GOLD!
With this in mind, let’s go back to our case study showing what you can do in one week through the power of stages.
On August 10th, we did the webinar where 4k people showed up, but we gained just shy of 20k emails. So, knowing how valuable that email list is, we advertised a replay of our webinar event, and an additional 3k people showed up for the replay.
It doesn’t matter if it's a few hundred or a few dozen for you. You've got to get started somewhere.
On August 12th we did The Great American Speak Off preview event. You realize all of you can do preview events in your local backyard if you want to. Of course, we ran a lot of advertising, but you can do it at a restaurant and buy 12 people a dinner. Give them an incredible experience that night and when you pick up several clients from that investment, you’ll realize it was a very profitable dinner.
We did a local event in Miami that people could be a part of it for free. However, we offered an upgrade, a VIP option for $197 and many took that option.
I was hosting a preview event physically in Miami, and on the same day, I ran a live replay of my digital webinar because I had all of those new emails from August 10 to take advantage of.
I'm going to tell you what the numbers of that week generated. Ready?
582 customers and over $2 million in total contracted revenue!
My whole point of today's show is to drive this home. We did, in one week, what takes almost one year to accomplish, and we did this by maximizing the use of OPSs (physical) and our OWN (physical and digital). Maybe, for you, it’s 50 new customers and $50k in contracted revenue. The numbers don’t matter as long as you are seeing an increase in your investment.
Build your plan to use stages and be diligent with it and it will lead to success.
One of my favorite scriptures on diligence is Proverbs 21:5 which says, “The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.” There is a principle here for success. A lot of people are diligent in going after no plan. They have no vision and no plan. Diligence doesn't supersede the plan - the plan supersedes diligence. Then, there must be diligence in executing the plan.
The plans of the diligent lead to abundance.
I hope you have a plan around your faith (if you're searching for wisdom and direction on your faith journey, DM me on Instagram, and I'll send you some incredible resources to help you).
I hope you have a plan around your relationships.
I hope you have a plan around your health.
I hope you have a plan around your wealth.
I hope you have a plan around your business or around your professional career, and I hope that plan involves how you will utilize stages to their maximum potential.