In 2015, I decided to create my first digital course. I started looking at the numbers and realized that it could be incredibly lucrative because there is very little cost involved. So I went for it. It took me close to a year to get my course created because I put pressure on myself to put everything I knew into this course, and I wanted it to be perfect. Come to find out, I did it all of the wrong way. After a year of preparation, I took it to launch. I didn’t get advice on the best way to do it. I just wanted to get this thing out. So when I finally launched, we ended up getting one sale. And the one sale I did make, ended up getting refunded. That was an opportunity to be very discouraged, but I knew it was a
make-it-or-break-it moment. I had to decide if I was going to give up on the whole thing or continue to pursue this. I knew I had made mistakes, but I was determined to make this work because I could only do so much one-on-one coaching. I could only be at so many workshops. So, I went and sought some friends who had done this before and I was able to do it the right way.